• High school students take on texting while driving

    Date: 01.24.11 | by Judge Tom.

    In Fairfax County, Virginia, there is the country’s largest highway construction project underway. Concerns about worker safety led to a competition amongst four Virginia high schools.

    The construction company in charge of the project, Transurban-Fluor, launched a contest for students to develop a marketing plan that would discourage young drivers from texting while behind the wheel. The safety campaign is aimed at reducing distracted driving, especially in the work zones.

    Results of the competition were announced in December, 2010. Each team of students was given a $5,000 budget. The campaign slogan was “Orange Cones. No Phones.” All teams were praised for their ideas and dedication to the effort. One team came up with orange rubber bracelets with the slogan on them. The bracelet would be a reminder each time the wearer was driving. Another team recommended school assemblies presented by experts with statistics on distracted driving.

    The winning team incorporated social media into their plan. Team members Christine Greve, Ritika Jain and Jenny Felter (from left) started with a survey of their peers and discovered that 75% of teens used social media (Facebook, YouTube, etc.) at least once a day. Consequently, they proposed that the construction company advertise their campaign on Twitter, Facebook and other popular sites. The team from George Marshall High School also came up with a second slogan for the campaign: “Is one glance worth the chance?” They also suggested a marketing competition for students to develop the best YouTube video commercial for the “Orange Cones. No Phones” campaign.

    The winning team’s plan will be put into action in 2011. Each team member will also receive internship credit. Great job, students.

    Judge Tom

    This post was written by Judge Tom. Judge Tom is the founder and moderator of AsktheJudge.info. He is a retired juvenile judge and spent 23 years on the bench. He has written several books for lawyers and judges as well as teens and parents including the recently published 'Teen Cyberbullying Investigated' (Free Spirit Publishing). When he's not answering teens' questions, Judge Tom can be found hiking, traveling and reading.

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    7 Comments subscribe to these comments.

    • @N2TXT
      Mon, 24 Jan 2011 at 11:57

      RT @TopsyRT: High school students take on texting while driving http://bit.ly/fVNSLP

    • DriveSafe.ly
      Mon, 24 Jan 2011 at 12:34

      Texting While Driving Project | Askthejudge http://ow.ly/1b0bup

    • Askthejudge.info
      Mon, 24 Jan 2011 at 04:03

      Students in Virginia develop marketing plans for a no texting while driving campaign. http://fb.me/Q1MwjREI

    • jennibowring
      Mon, 24 Jan 2011 at 04:05

      RT @ask_the_judge: Students in Virginia develop marketing plans for a no texting while driving campaign. http://fb.me/Q1MwjREI

    • Askthejudge.info
      Mon, 24 Jan 2011 at 05:13

      Thx for RT! @jennibowring Students in Virginia develop marketing plans for a no texting while driving campaign. http://fb.me/Q1MwjREI

    • N2TXT
      Mon, 24 Jan 2011 at 05:55

      RT @TopsyRT: High school students take on texting while driving http://bit.ly/fVNSLP

    • Gary
      Thu, 05 Jan 2012 at 11:02

      I LOVE U ALL U HAVE INSPIRED ME TO NOT TEXT WHILE DRIVING!!!!!
      Glad to hear it, Gary. Thanks for writing us. -ATJ.info

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